Copywriting

Playstation Ad Copywriting and Design

This ad concept showcases my ability to blend clever copywriting with visual storytelling. The headline, "Gamers Give It Two Thumbs Up," plays on the dual meaning of both a common expression of approval and the physical action of using both thumbs on a controller, reinforcing the message in a playful and engaging way.

The minimalist design, set against a signature PlayStation blue gradient background, keeps the focus on the product while creating a sleek, modern aesthetic. This piece exemplifies my skills in crafting concise, impactful messaging that resonates with the target audience, enhancing brand identity and product appeal through thoughtful design and wordplay.

Editorial Copywriting for Interview Magazine Milwaukee Issue

In this project, I crafted a compelling narrative that delves into the life and artistry of local graffiti artist Gage Minor. Through in-depth interviews and vibrant storytelling, the feature captures Gage’s journey, inspirations, and unique perspective on graffiti as an art form. The copy is designed to resonate with readers, showcasing Gage’s passion and the adrenaline of street art. This work highlights my skills in creating engaging, authentic profiles that bring readers closer to the artist’s world, enhancing the visual impact with a narrative that informs and inspires.

Event Billboard Copywriting and Design

This event page for WMSE’s 20th Annual Rockabilly Chili Fundraiser demonstrates my ability to craft engaging, on-brand copy that aligns with the tone and spirit of an event. The headline and body text are concise yet lively, capturing the essence of the fundraiser with playful, retro-inspired language.

The copy is strategically placed to enhance readability while guiding the user’s eye through key event details—like date, time, and location—ensuring visitors quickly find the information they need. The integration of sponsor logos, event descriptions, and engaging menu navigation showcases attention to structure and user flow.

This project highlights my ability to create energetic, persuasive copy that complements visual design, drives engagement, and enhances the user experience. Whether for events, marketing, or branded content, I develop messaging that resonates with the audience and reflects the unique personality of the brand.

Recipe Card for Meal Buddies

This visually engaging recipe card for Shrimp Risotto combines classic Italian flavors with bold, decorative typography that guides the reader through each step. Designed to be both instructional and appealing, it captures the essence of Meal Buddies’ brand, making cooking a visually enjoyable and easy-to-follow experience.

Milwaukee Hop Streetcar Copywriting Ad and Design

This playful ad campaign for The Hop MKE Streetcar demonstrates my ability to combine wordplay and visual elements for an engaging print ad. The headline, “Take the Hop to the Hops!”, cleverly invites readers to explore local breweries using public transit, aligning the message with both convenience and fun. The colorful illustrations—beer glasses, hops, and a vibrant streetcar—complement the lighthearted tone, enhancing visual appeal while reinforcing the message.

This piece exemplifies my skills in copywriting and visual coordination, showing how creative messaging can align with brand identity and promote community activities. Whether for print or digital, I focus on crafting messaging that resonates with the target audience, blending functionality with creativity to deliver clear and memorable advertising.