Advertising
KitchenAid Target Ad
This minimalist ad, Spice up your life, highlights my ability to blend clean design with strategic messaging to create a cohesive and memorable brand experience. Created for a retail environment, this piece emphasizes both the product and its potential to enhance everyday life, using a modern aesthetic and targeted simplicity to resonate with a broad consumer base.
On the design side, the use of negative space and a limited color palette allows the product to take center stage. The vibrant red background creates visual impact and aligns with Target's brand identity, while the cool-toned measuring spoons add contrast and guide the eye towards the product and messaging. The arrangement of the spices in the spoons adds a dynamic, flavorful element, subtly hinting at the versatility and excitement of cooking.
From a marketing perspective, this design leverages approachable language and visual clarity to drive consumer interest. The tagline, "Spice up your life," is both playful and actionable, inspiring shoppers to see this affordable product as a tool for enhancing their culinary experiences. This piece demonstrates my ability to create engaging visuals that not only meet brand guidelines but also speak to the consumer's lifestyle, combining design and marketing to drive appeal and relevance.
Playstation Advertisement
This piece, Who Do You Want to Be?, exemplifies my skill in blending design with targeted brand messaging to create immersive and aspirational visuals. This ad taps into the appeal of virtual reality by merging PlayStation’s VR technology with iconic hero imagery, inviting users to explore limitless possibilities within the gaming world.
From a design perspective, I used a bold blue gradient background to create a clean, immersive feel that aligns with the PlayStation brand and enhances the futuristic vibe of VR. The stark contrast of the hero figure in the center, paired with PlayStation's distinctive Move controllers, draws the viewer's attention and immerses them in the idea of stepping into a hero’s role. The subtle overlay of the Batman mask on the VR headset reinforces the message without overwhelming the composition.
On the marketing side, the question “Who Do You Want to Be?” is both inviting and empowering, directly engaging the viewer’s imagination and encouraging them to envision themselves as heroes within PlayStation’s expansive VR universe. This approach is designed to drive excitement and curiosity around the product, especially for an audience seeking transformative gaming experiences. This piece reflects my ability to combine thoughtful design with strategic messaging, creating an advertisement that connects emotionally with the target audience while enhancing brand value.
Cornpops Campaign Pitchdeck
In this concept for Kellogg’s Corn Pops, we aimed to highlight the cereal’s irresistible flavor through a bold, cinematic story. Our protagonist—a burglar—goes to extreme lengths, breaking into a home solely for a bowl of Corn Pops, showcasing the cereal's undeniable allure. The narrative combines a raw, edgy mood with dark humor, creating a memorable visual experience. Each shot was crafted to intensify the viewer's anticipation, capturing the essence of a flavor worth any risk. This campaign exemplifies the power of storytelling in advertising, blending suspense with a touch of humor to connect with audiences.
Rockabilly Chili Fundraiser Billboard
Created for WMSE’s 20th Annual Event. This eye-catching billboard design combines bold graphics and playful typography to attract attention and capture the fun, fiery spirit of the event. With vibrant colors and engaging visuals, this advertisement drives excitement for the April event at the MSOE Kern Center. Designed to appeal to both rockabilly and food enthusiasts, this billboard showcases my ability to blend creative concepts with effective messaging for maximum impact.
The Wonderful World Of Kaiju Magazine Design
This piece, The Wonderful World of Kaiju and Sofubi, showcases my expertise in both design and marketing, merging visually compelling artwork with strategic appeal. Inspired by the vibrant world of Japanese monster culture, I crafted this piece to capture attention immediately, blending retro typography with bold, contrasting colors that evoke a sense of nostalgia while standing out in any modern visual landscape.
From a design perspective, I focused on layering vivid color gradients and iconic monster motifs to create a dynamic composition that appeals to fans of both vintage Kaiju cinema and contemporary Sofubi collectibles. The juxtaposition of classic monster imagery with a stylized urban skyline gives the piece a narrative depth, inviting viewers to connect emotionally with the subject.
In terms of marketing strategy, this design is crafted to serve as a versatile asset across multiple platforms. Its eye-catching visuals make it ideal for social media campaigns, event posters, and cover art for publications targeting collectors, pop culture enthusiasts, or art toy communities. This work reflects my ability to create design solutions that resonate with target audiences, effectively bridging the gap between artistic integrity and marketing objectives, resulting in a piece that is both engaging and strategically impactful.
