Branding

Uhle's Tobacco Shop and Cigar Lounge

This branding project for Uhle's Tobacco Shop & Cigar Lounge showcases the fusion of traditional elegance with modern edge. The logo embodies the essence of the brand, using Gothic-inspired typography to reflect sophistication, while the flowing smoke graphic subtly conveys the sensory experience of cigars. The warm, earthy background color aligns with the luxurious atmosphere of a high-end cigar lounge.

In this project, I crafted a visual identity that appeals to a niche audience, blending heritage with contemporary aesthetics. The design communicates exclusivity, relaxation, and quality, key components in branding for lifestyle-focused businesses.

Wetworx Bodyboard Company

This branding piece for Wetworx Bodyboards captures the spirit of the ocean with clean, flowing lines and a wave-inspired graphic. The minimal yet dynamic shark fin emblem evokes the energy and excitement of water sports, aligning perfectly with the brand’s adventurous identity. The modern, geometric wordmark complements the graphic, with subtle wave elements in the typography adding continuity between text and icon.

Designed to appeal to a youthful, active audience, this identity emphasizes fluidity, performance, and style. This project highlights my expertise in brand development, visual storytelling, and creating marks that resonate with niche, lifestyle-oriented markets.

Meal Buddies Food Subscription

This collection showcases multiple iterations of logo concepts for Meal Buddies, a brand centered around food, friendship, and shared experiences. Each design variation explores different visual themes, from playful, organic typography to bold, structured lettering, catering to various brand personalities.

The inclusion of iconography, such as a chef’s hat and a stylized sliced onion, emphasizes culinary creativity and approachability. The varied color palettes in shades of green convey freshness and health, reflecting the brand’s focus on quality ingredients and well-being.

This project highlights my proficiency in brand identity development, creative exploration, and versatility in crafting designs tailored to diverse brand narratives. The goal was to create a cohesive, friendly identity that resonates with both casual consumers and food enthusiasts alike.

Scorchspiracy Hot sauce Label

This bold label I made by using AI combines the mysterious allure of the Sasquatch legend with fiery elements to capture the intense heat of the hot sauce. Featuring vibrant flames, spicy pepper icons, and a menacing Sasquatch figure emerging from a shadowy forest, this branding conveys both intrigue and intensity, perfectly suited for a sauce that packs a punch. It showcases unique, thematic product identity creation and custom typography.

Branding Guidelines Handbook For Wetworx Bodyboards

This brand guide for Wetworx Bodyboards was developed to establish a consistent and environmentally conscious brand identity. The guidelines outline key visual and verbal elements, including Wetworx’s mission to create eco-friendly bodyboards using sustainable materials.

The guide covers the brand’s primary and secondary logos, color palette, typefaces, and logo usage to maintain integrity across all platforms. Additionally, it details design etiquette, usage scenarios for merchandise like hoodies and beach chairs, and digital assets for social media. Every element is thoughtfully curated to reflect Wetworx’s commitment to sustainability and its unique aesthetic, ensuring brand cohesion and recognition.